WHAT IS BILLBOARD ADVERTISING?
Despite the self-evident nature of the phrase, some people still don’t fully grasp what billboard advertising entails. It’s an easy concept to grasp, but one that is very important to understand if you need to promote your brand or business.
Simply put: billboard advertising relates to any sizeable outdoor signage generally seen on the interstate &/or surface street that promotes/advertises a service or business. These signs vary in quality & design, they are all big & are on bold advertising canvases. If you have ever driven on the highways, you would have definitely seen billboard advertising before.
HOW EFFECTIVE IS BILLBOARD ADVERTISING?
Uniting out of home media advertising, & billboard advertising to your media plan can outstandingly increase your reach into a market. This type of marketing can also enhance your ability to connect to your target audience.
While other media platforms are losing traction due to fragmentation of advertising channels, out of home is thriving primarily due to its time tested ability to deliver high visibility, cost-effective programs. Out of home is also ideally suited to work in synchronicity with mobile platforms & social media.
|When OOH is added to a media plan, it can increase the reach of the overall campaign:
Source: Touchpoints USA Billboard Study, 2012
7 out of 10 Grown-ups have seen an Out Of Home ad in the past month, & out of those 18+ who have seen an OOH ad:
Source: Touchpoints USA Billboard Study, 2012
WHERE SHOULD I ADVERTISE?
Knowing where to best place your billboard is like knowing which wine is best to drink with dinner: it varies often & is directed by outside factors. Are you eating fish or steak? Are you attempting to drive foot traffic or raise your brand? Etc.
But just similar to a lot of people who don’t know which wine would be best with their meal, not every business owner instantly knows the best location to showcase their billboard advertising. That’s where A1Billboards comes in. Like a great waiter directs you to the best wine pairing, we guide you to the best locations to achieve your billboard advertising goals. By running a needs analysis for your company, we determine what you really need to drive business.
If your business is positioned further back from the road, we might target an advertising billboard that can maximize directional copy (e.g. “Turn right in 0.5 miles”). Sometimes these needs mix & intermingle in exciting ways, which makes location seeking a fun challenge. But, in the end, A1Billboards always find the perfect place for your outdoor billboard advertisement!
HOW BILLBOARD ADVERTISING OR OUTDOOR ADVERTISING IS MEASURED?
Since 2010 the determination of outdoor advertising has really undergone a revolution. Gone are the days when billboard advertising had its own completely unique (& often confusing) system of measurement. With the influx of Out of Home Ratings (OOHR) billboards advertising can now be mapped in media currency that is consistent with other advertising channels like TV, radio & print.
WHAT ARE OOH RATINGS FOR OUTDOOR ADVERTISING?
Out of home media has long been hampered by the lack of practical rating measurements. The old/traditional rating of DEC (Daily Estimated Circulation) just didn’t correctly correlate to the ratings provided by television & radio. It was apples & oranges.
The industry as a whole embarked on an extensive & sophisticated research plan to create a new way of looking at how outdoor advertising is measured. Now, out of home ratings can be compared & used in conjunction with the ratings of other local & national media. Now it’s apples to apples.
The result was a new system that is comprehensive, standardized, quantitative & accurate. “Out of Home Ratings/OOHR” are now the official currency for outdoor advertising.
HOW OOH RATINGS OPERATE & WHAT ALL INFO THESE RATINGS INCLUDE?
The new Out of Home Ratings is based on innovative & extensive research that combines data including circulation counts, visibility, demographics & travel data to arrive & reach & frequency numbers that could be used in conjunction with circulations from other major media.
The new Out of Home ratings include an extensive mixture of information, with more on the way:
- Audiences for posters, billboards, transit shelters, junior posters & phone kiosks
- Geographically sensitive reach & frequency
- Granular detail, reporting individual OOH units in over 200 DMAs
- Detailed demographic data comparable to other media
- Accurate commercial ratings based on people who see the advertising
Want to learn more about the new rating system — just give us a ring @ 086 2071804 0r 087 1677655
HOW MUCH DOES BILLBOARD ADVERTISING TYPICALLY COST?
The costs for billboard advertisement can vary greatly depending on the market, the media, & the locations involved. In other words, putting up a billboard in Tipperary is not going to cost the same as Dublin County. But don’t worry, we can help. With a few details – like markets, targets & timing – we can supply you with some realistic planning rates to get started.
Contact us for more information or a full proposal.
WHY USE A1 BILLBOARDS SERVICE FOR YOUR OUTDOOR ADVERTISING?
It comes down to three relatively simple reasons: Experience, Simplicity, & Value. Our goal is to simplify your out of home media planning, & to bring significantly, the real value to our clients, both in terms of time savings & hard costs. We will use our extensive out of home media buying experience & capabilities to research, plan, negotiate & execute your billboard advertising, & make the process painless & effective for your label.