With the emergence of social media advertising & other digital marketing trends, some may consider that outdoor advertising is past its hay-day. But that misconception is mostly baseless. In fact, with the rise of the digital age, billboard marketing is even more relevant & influential today.
With ever-developing effects, such as digital screens, 3-D figures, or different structures, the billboard concept & why it works remains the same. Instead, companies should consider the billboard as a critical method of advertising & a staple across all industries.
Any way you look at it, billboard advertising works, & its effectiveness has proven itself for decades. Here are some of the top reasons why billboards are an essential marketing tool.
THE WORLD IS ON THE MOVE
Over time, countries all over the world have become more mobile. People spend less time at home. Whether enjoying a road trip or travel, commuting to work, or merely seeking a new experience, the globe’s citizens are on the move.
All that time in cars ads up & advertisements placed roadside where travelers & commuters can see them are sure to be noticed.
DRIVERS ARE A CAPTIVE AUDIENCE
Drivers’ eyes on the street, but their eyes also observe large, visually appealing billboards by the roadside.
It has always been true that drivers are a captive audience & is becoming even more true with harsh legislation banning texting & driving.
While drivers can turn down the radio or subscribe to an utterly ad-free channel, they jeopardize their very safety by taking their eyes off the road. With little else to distract them safely, chances are they will spend a few moments peering at that billboard.
Unlike other advertising mediums, outdoor ads cannot be turned off, hidden, or thrown away.
BILLBOARDS INSPIRE NEW IDEAS
An effective billboard for a restaurant, attraction, or even a unique shop can generate instant sales for travelers looking to explore a new area. A well-placed billboard that provides directions to an unusual spot can generate instant sales with a growing culture of exploring off-the-beaten-path & seeking unique experiences.
This addresses a billboard surprisingly cost-effect way of advertising, as well. Although the original billboard itself can be pretty costly to design & erect, it will more than make back its cost in sales if placed effectively.
Advancements in billboard technology have also added a new dimension to billboard advertising effectiveness, with the ability to display multiple ads throughout the day.
BRAND REPETITION & EXPOSURE
High brand awareness lies in repetition & exposure. While a tried-and-true marketing strategy, doing so is only expensive but also increasingly challenging to get noticed.
Billboard advertising is the only marketing tool where the advertiser has complete control over the ad space. The ad has constant exposure – no other media allows your message to be displayed 24 hours a day, seven days a week, making it a powerful marketing tool.
If what audiences see in your billboard makes them laugh, inspires them, reminds them of a positive memory, or any other avenue of emotional connection…you’ve probably secured a loyal customer.
Let’s face it, today’s consumers are constantly barraged with advertisements in print, online, over the radio, commercials on television, & even on social media.
With a constant stream of sellers courting each consumer, a very particular selection method based on the emotional connection has emerged. Think about it: if an advertisement can charm you or make you laugh in the few seconds it takes to view it, don’t you think more positively about that company?
The same concept applies to billboards & works here better than many other advertising avenues. You have a captive public guaranteed to look over your billboard for at least a few flashes.
IMPACT & CREATIVITY
Billboard marketing is big, bold, colorful, & creative.
With all the technological advancements & swirls of advertisers globally, companies are encouraged to top one another in creativity & thinking outside the box. Consumers have come to expect this & celebrate it.
For example, Chick-Fil-A is just another fast-food sandwich shop. Wrong.
Chick-Fil-A is a globally recognized brand for many reasons, including its top-notch customer service, good works, & their famous billboards.
The second you glimpse a familiar black & white billboard in the distance with hand-painted splashes of red, you know what you’re looking at. That’s even before you see the 3D cows posed in a variety of amusing positions, or the humble red Chick-Fil-A logo. The cows “vandalizing” the billboard has become an expected & creative part of their advertising strategy, & to look at their earnings, we think it’s working.
CONCLUSION:- BILLBOARDS ARE EFFECTIVE & WILL DOUBTLESSLY WORK FOR YOUR BRAND!
With so many methods out there today for advertising, it’s nice to know the screen isn’t your only way into your audience’s minds. Out of home advertising remains relevant. When correctly utilized, it can supplement a diverse element to an average advertising campaign. Getting the right help when imagining about utilizing outdoor advertising is a must to a properly-executed campaign. The EOM experts take the guesswork out of billboard placement & design by partnering with your business to develop the best plan of action for you.
So if you want to stand out from the crowd, reach people faster & more effectively, consider A1Billboards outdoor advertising in your arsenal. For the best billboard & outdoor advertising prices, placement & service, contact us now at firstname.lastname@example.org – We will respond within 24 hours or less.
Also, in case of any quandary please read our frequently asked questions & grasp a better understanding of billboard marketing.